is a London based design company established by the Japanese designer Shin Azumi. Its activities covers product, furniture and spacial design, working with a variety of clients on consumer products, furniture, lighting, electronics and audio equipment as well as spacial design for shops, restaurants, exhibitions, etc.
Observation + Distillation
Observations are key to development.
We begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project.
After distilling the idea, the end result is often purified into a simple solution.
Fun + Function
Functionality increases the longevity of a design life. We look at physical functionality as well as the effect of psychological functionality. We aim to satisfy both within our process.
Interactivity + Theatricality
A design is complete when it is used by people.
Providing a satisfactory, interactive quality ensures a successful design. We always try to create maximum effect from minimal solutions.
Shin Azumi
Shin Azumi's works have been published and gained worldwide recognition and awards being acquired for the permanent collections of many museums - such as the Victoria & Albert Museum (UK), the Stedelijk Museum (Holland), the Crafts Council (UK), the Die Neue Sammlung (Germany), the Museum for Angewandte Kunst Frankfurt (Germany).
New additions for Shin Azumi's Loku collection
March 18, 2015
Loku additions launch at designjunction Milan
We launched our Loku chair at Maison & Objet last year and received much praise for this slender piece by Japanese design Shin Azumi. For Milan Furniture Fair we have extended this popular range to include a stool, bar stool, cafe table and bar tables at two heights.
Making good use of the efficient methods of three dimensional (3D) plywood technology, the Loku collection is moulded into shape by heating and pressing thin plywood veneer into tight curves to stiffen the material. The tables are made from a steel base with a wood laminate table top for durability, which makes it perfect for restaurants and cafes.
In Milan you will be able to see this new collection at designjunction, in the entrance cafe along with a display inside the building.
http://www.casefurniture.co.uk/news/new-additions-for-shin-azumi-loku-collection/
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"Good design is the result of great collaboration" Shin Azumi
April 22, 2015
Sketch of Loku Stool by Shin Azumi
The Loku chair by Shin Azumi was first launched in 2014, and has recently grown with a stool and table to extend the range for cafe's and restaurants.
Taking it's name from the Japanese word for the number 6, written 六 or Roku with the R sounding like an L, the chair makes reference to its six sides and six corners.
Shin Azumi designed the chair with these six sides to give a cohesive character and shape and extended this idea to the table with the six sides integral to the design.
We spoke to Shin about the design to understand more about his career and what shaped his thinking for the chair.
"I had the experience of using 3D plywood technology back in 2003. However, it is still an attractive new technology which is under development. Forming plywood in 3D shape is the great new technology.
"However, I found some of the 3D plywood shell chairs in the market are getting too similar to plastic ones. When I designed Loku, I was careful to keep the dignity and beauty of a wooden chair."
Before Shin Azumi moved to London, he was working with NEC in Japan... "The experience at NEC Design Centre is still my lifetime treasure. It was a great training period as a young designer. I built my attitude of respecting the functionality of design and cultivated my sensitivity about the details."
"When I was studying at Kyoto City University of Art in Japan, I happened to see the the travelling exhibition of the UK's Roral College of Art degree show. It was extremely attractive, but it was also difficult to understand the background ideas. After that, I began to dream of going to the UK to study at the Royal College of Art.
" I always start from my observation. When I design something new, I always think carefully what can be the most outstanding feature within the brief."
One of Shin Azumi's best known products is the LEM stool... " I am proud of LEM and my design very much. I am also proud of the miracle moment of meeting with this great client who could understand the possibility of my design. They had a great enthusiasm toward manufacturing technology.
"I always feel good design is the result of great collaboration."
http://www.casefurniture.co.uk/news/good-design-great-collaboration-shin-azumi/
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Loku, Eos and 675. On show at Clerkebwell Design Week 2015
May 13, 2015
Loku, Eos and 675. On show at Clerkenwell Design Week
Returning to Clerkenwell Design Week, we will be showing some new pieces that we recently launched at designjunction during Milan Design Week; the new additions to our popular Loku collection by Japanese Designer Shin Azumi.
These new pieces will be joined by the iconic 675 chair by the British designer heralded for his mid-Century designs Robin Day; and the Eos outdoor range by Matthew Hilton, recently used in contracts such as the spectacular waterfront destination in Plymouth, Royal William Yard.
Once more, we will be exhibiting at the Design Factory at The Farmiloe Building alongside some of the most exciting design brands.
Stand number: Ground Floor (in the stand)
Venue address: 34 St John Street, London, EC1M 4AY
Opening hours: 10:00 - 21:00 everyday during Clerkenwell Design Week
http://www.casefurniture.co.uk/news/clerkenwell-design-week-2015/
Other info to look into:
http://www.cmog.org/glasslab/designers
Next designer juror to research on: Jurgen Bey
- Collaboration with Jean Paul Gaultier
http://www.straitstimes.com/lifestyle/more-lifestyle-stories/story/jean-paul-gaultiers-fashion-career-feted-paris-exhibition-201#6
http://www.cityproject.it/morphing-the-living-by-studio-makkink-beys/
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